This package allows us to go into a few of your ideal clients to get a sense of what they’re looking for, after we’ve defined your Marketing Essence and Core Vision. By strategically and skilfully conducting ideal client interviews, asking the right questions to go deeper, we can set up a list that is powerfully targeted towards your ideal clients, to inspire them to join your tribe and become true fans.
Once again we start with extracting your Core Vision and Marketing Essence, and create our target market research data collection from that perspective. THIS COMES FIRST! It’s useless to conduct ideal client interviews if you do not know to what end you are conducting them, or do not know what you’re really looking for. So like me in this photo, have it printed out and put it up on your wall. When I conduct your ideal client interviews, I have my clients’ Marketing Essence open on my desktop so I can refer to it. When I am doing my clients’ copywriting I have it right at the top of my notes so I am writing from that space. I am constantly assisting my clients in making their Marketing Essence tangible.
So now that we know what your clients are thinking about your work, let’s set up a growing a list – ie, a fresh, constant following of raving fans that absolutely love what you do and are EXCITED to invest in your products and services. Because your content expresses yourself so authentically, your fans feel that they know you and your business, and are eager to invest working with you and purchasing from your business. Having a solid list-building structure means having fresh eyes on your business, bringing you your community of true fans, support in the energy of your brand, and cash flow no matter what you’re launching!
I recommend doing this List-Building Package as you are starting out and have had a few clients, so you can have enough data to do your research. Beyond the Marketing Essence Colloquium, after I have conducted your ideal client interviews and have extracted and refined the gold from the interviews, we will have a 2 hour Opt-In Sequence with Brand Hero Elements Colloquium. The purpose of this second Colloquium is to get…STORIES! Everyone’s favorite marketing buzzword.
In all my work, I use my intuitive gifts to extract these messages, questions, and visions for your next business expression. I also use my years of on-the-field experience with different clients and companies, going deeply into what the clients are looking for and how it matches with your Core Vision.
Important Note: This package has a prerequisite of a Single Session Marketing Core Vision & Impact Strategy Consultation with Catt before investment, to get an idea of where you are at and where you can continue to deepen the work. This will save time during the Marketing Essence Colloquium so we can go very deep, as well as build the energy towards creating your deeply aligned marketing work. It also will serve greatly in helping you do your Vision & Impact Packet, so that you are not filling it out with shallow information.
This package is perfect for those who would like to:
- Gain clarity around your marketing message and the impact you’re here to create
- Open up to a greater understanding of why you are in business, what impact you could have, and being clear on the message
- Go deep with your vision to put into your marketing, and come from a deeper space than before, then matching it up to your ideal clients and seeing how they’ve been responding
- Understand how you can best innovate and serve your clients in new ways through Core Vision and Target Market Research
- Understand your Target Market INSIDE OUT: how they think, speak their language, what it looks like from their perspective, and what they need to help them reach your level!
- Get a strong handle on your Core Vision, and implement today to streamline your marketing and align it to your vision through focusing on list-building
- Extract and harness powerful STORIES that will assist your clients in relating to you personally and inspire them to work with you/purchase your products
- Move up into your next business expression after having worked with a few clients and feeling like the next level of business is calling
- Set up a new, aligned, streamlined, powerful opt-in sequence that is an expression of your Core Vision
- Begin creating and putting out marketing that is speaking to your clients at THEIR level, not from yours!
I recommend a higher level package for those who would like to:
- Get very solid in Target Market Research, conducting more to see the exact patterns and where we can innovate in your business based off the research. This will also allow us to know even better their language and how we can speak to them, and see where we have more opportunities for different stories
- Receive assistance in powerfully and strategically mapping out customer experiences and content marketing blueprints, based on the target market research and your Core Vision
- Know the language of speaking to your clients at their level, then creating an abundant plethora of content and a strong direction in marketing that will INSPIRE your clients to your level and receive that value, through investing in your products and services
- Get a goody bag of content to work with easily that is aligned and authentic to your true Core Vision, is exactly what your clients desire to receive, and speaks to them at their level, not at yours!
- Hire a copywriter, to create a clear vision for a copywriter to go after, and harness ideal client interviews for copywriters to use
There’s no need to be fumbling around trying to figure out how to do all this marketing stuff anymore. It’s time to really create value for your ideal clients by asking them so that we can get to know what they’re experiencing, and at the same time, find ways to help them receive the benefits of your products and services. This work is the real deal, and it’s your opportunity now to step up to the plate and say, yes, I’m ready to do this.
I’m ready to come from an aligned space in my business.
I’m ready to lead everything through my Core Vision.
I’m ready to know what my ideal clients are thinking.
I’m ready to help serve my ideal clients in the most strategic way possible
I’m ready to feel free in marketing.
I’m ready to invest in making my business more professional and strategically aligned.
I’m ready to show up for the world and especially my ideal clients.
I’m ready for my products/services to gain the highest value offering possible.
I’m ready to create my business from this space.
I’m ready to stand out uniquely in the marketplace, be the one who DEEPLY GETS my audience better than any possible competitors, and be who I most deeply am.
You know that list-building is important, you know that conducting ideal client interviews are important. You just haven’t been able to feel absolutely sure that it’s what is best serving your business. Now you can be absolutely sure and strategically create that impact you came into business to create.
Ready to build your following of raving fans that absolutely love what you do and are EXCITED to invest in your products and services?
Let’s do this together, with my support and experience.