A Look at What It’s Like to Lead Business with High Value for Your Best Clients
This package is really covering all the bases when it comes to having a powerful Marketing energy in your business. First of all, we clearly define your Core Vision, then go in to interview SIX of your ideal clients, really identifying those patterns that are coming up. This will allow us to see your business upgrades, come with fresh new ideas for what you can lead with as extensions of your Core Vision, and see where you can personally upgrade as a business owner, while you upgrade your business.
You not only learn what your clients are thinking, how they view your products and services, how to speak to them at their level, but now you also consistently post and create content that attracts new ideal clients that are on the same level as your favorite clients. In this way, your new favorite clients get to see you immediately when they find you.
Then we create content marketing that is fully led by value. How do you know it’s valuable? Well, you’ve done your ideal client interview work, and did the work to figure out what is right for your product/service to bring value to your clients.
All of this work is cumulative. We don’t skip steps here. Once again we start with extracting your Core Vision and Marketing Essence before we ask what your ideal clients are looking for, so that everything you output in marketing – all the content marketing, all the sales – are 100% authentic to you, as well as fully in integrity of what you truly believe in. (And love your core essence so much that you choose to have it on your wall to refer to all the time, as I practice here!). Once you’re clear on what that is, now let’s articulate it so clearly that your clients feel you know them better than they know themselves – obviously making it ridiculously easy to invest with you (or at least take the next action step for themselves).
Not only will you have true fans, but by having consistent output in content marketing, your favorite ideal clients and potential clients receive great value from you – just by doing this package and posting aligned content consistently. Whether they end up investing in your products and services or not, you’ll feel amazingly good about what you’re doing – which is what attracts the best clients anyways!
I do all the work in coming up with your ideal client interviews and content marketing from your Marketing Essence. You’ll find all your business actions easier and more streamlined with your Marketing Essence on your wall: from creating blogposts, to responding customer inquiries, to doing interviews by being featured in PR opportunities. You’ll feel certain you know what your clients are up to, since the work has been done, and you’ll be creating content marketing that is lead 100% by value, things that your audience cares about. Your certainty about what your business uniquely stands for grows immensely & powerfully from this work.
And the best clients in the world will feel that. They’ll feel your certainty of knowing them even better than they know themselves, not because you’re telling them what to think, but because you’ve actually invested in getting that work done (doing ideal client interviews, as many as possible really). They’ll feel your certainty that your products/services will help them get to their next level, and they’ll be inspired to go there, because you understand them and you’re eager to help them move forward.
I recommend doing our Authentic Marketing & Selling Package as a business that truly cares about being in integrity in your Marketing and Sales, and goes that extra mile to do all this research so that you can better serve your clients and create greater value. I recommend this package if you’re looking to lead with something completely unique as well as authentic to you, on a whole-level scale where all your created content and marketing materials express your Unique Core Marketing Essence.
In all my work, I use my intuitive gifts to extract these messages, questions, and visions for your next business expression. I also use my years of on-the-field experience with different clients and companies, going deeply into what the clients are looking for and how it matches with your Core Vision.
Important Note: This package has a prerequisite of a Single Session Marketing Core Vision & Impact Strategy Consultation with Catt before investment, to get an idea of where you are at and where you can continue to deepen the work. This will save time during the Marketing Essence Colloquium so we can go very deep, as well as build the energy towards creating your deeply aligned marketing work. It also will serve greatly in helping you do your Vision & Impact Packet, so that you are not filling it out with shallow information.
This package is perfect for those who would like to:
- Gain clarity around your marketing message and the impact you’re here to create
- Open up to a greater understanding of why you are in business, what impact you could have, and being clear on the message
- Go deep with your vision to put into your marketing, and come from a deeper space than before, then matching it up to your ideal clients and seeing how they’ve been responding
- Understand how you can best innovate and serve your clients in new ways through Core Vision and Target Market Research
- Understand your Target Market INSIDE OUT: how they think, speak their language, what it looks like from their perspective, and what they need to help them reach your level!
- Get a strong handle on your Core Vision, and implement today to streamline your marketing and align it to your vision through focusing on list-building
- Extract and harness powerful STORIES that will assist your clients in relating to you personally and inspire them to work with you/purchase your products
- Move up into your next business expression after having worked with a few clients and feeling like the next level of business is calling
- Set up a new, aligned, streamlined, powerful opt-in sequence that is an expression of your Core Vision
- Begin creating and putting out marketing that is speaking to your clients at THEIR level, not from yours!
- Get very solid in Target Market Research, conducting more to see the exact patterns and where we can innovate in your business based off the research. This will also allow us to know even better their language and how we can speak to them, and see where we have more opportunities for different stories
- Receive assistance in powerfully and strategically mapping out customer experiences and content marketing blueprints, based on the target market research and your Core Vision
- Know the language of speaking to your clients at their level, then creating an abundant plethora of content and a strong direction in marketing that will INSPIRE your clients to your level and receive that value, through investing in your products and services
- Become SUPER UNIQUE in your industry by having done all the work to understand your own vision, then innovating by getting clients to do share what they really want, and powerfully fusing them together to create value and offers.
- Get a goody bag of content to work with easily that is aligned and authentic to your true Core Vision, is exactly what your clients desire to receive, and speaks to them at their level, not at yours!
- Hire a copywriter, to create a clear vision for a copywriter to go after, and harness ideal client interviews for copywriters to use
I recommend powerfully continuing further through:
- Conducting more ideal client interviews. The more of these you can conduct at once, the greater value to your business it will be. The most successful business I’ve worked for, I conducted 3-4 ideal client interviews daily when I first started with them. It gave the business so much value and helped sell so many subsequent packages, because I understood our clients so well, that they felt so validated and understood throughout the entire sales process. You can look at additional add-ons to have me conduct more of your ideal client interviews.
- Hiring a copywriter, to be consistently and regularly outputting content and allowing your business to continue to expand easily. Having a copywriter is one of your business’ greatest investments to move your business forward and feel aligned to doing the work you’re good at, and leaving the copywriting part to people who are expert wordsmiths (like Catt!). At the same time, if you have someone who is great at marketing do your copywriting, it also makes your Core Vision and Marketing Essence tangible and defined, which will help you articulate better what your work is about.
There’s no need to be fumbling around trying to figure out how to get to those deeper levels in marketing anymore. There’s no need to be wondering how you can move further in creating a great business expression without detracting from the work you’re actually here to do. It’s time to do all the foundational groundwork to create value for your ideal clients by asking them, then creating the next business expression that allows for the exchange of money and value to be a true connection. This is the real work we came here to do, and it’s your opportunity now to step up to the plate and say, yes, I’m ready to do this.
I’m ready to lead from an aligned space in my business.
I’m ready to lead everything through my Core Vision.
I’m ready to deeply and thoroughly understand my ideal clients.
I’m ready to serve my ideal clients in the most strategic way possible.
I’m ready to feel free in marketing.
I’m ready to be an innovator in my industry, always being unique and creating the most value.
I’m ready to show up for the world, my ideal clients, and the new innovations I now have access to.
I’m ready for my products/services to create the highest value offering possible.
I’m ready to create and lead my business from this space.
I’m ready to stand out uniquely in the marketplace, be the business that DEEPLY UNDERSTANDS my audience better than any possible competitors.
I’m ready to invest in higher-level services that focus on the inner picture creating the outer picture, to truly take my business to the next level that few business have yet to touch upon.
You know how important all of this really is. You know that conducting ideal client interviews are important. You just haven’t been able to feel absolutely sure where to invest to best serve your business and be one of those leading-edge, innovating, value-creating companies. Now you can be absolutely sure, and strategically create that impact you came into business to create.