It’s time to acknowledge a simple but important truth of life.
Your intentions always manifest.
What your underlying motivations and reasons for doing something always come true.
This explains why, even though at times it seems contrary to appearances, in the end, the “good guy always wins.” Until the good guy’s intention changes into something less than good, of course. And we’re all human so there’s always some of that here and there.
A Tale of Two Juice Cafe Owners
So when we’re talking marketing and business, we must first look at where our intentions are. Let’s use an example to illustrate.
Two juicing cafe’s with two different owners. Same locational circumstances. One owner went into business with the intention of manifesting her ideal dream from when she was a child to own and run a cafe that lifted people’s spirits and encouraged healthy eating. Let’s call her Daisy. The other went into business purely because recently, there has been a high increase in demand for juice and truly, the current businesses providing this good have not been able to keep up with the demand. A fantastic market opportunity for our second owner, whom we’ll call Ellen.
Sounds about right (zero judgment).
To make this story interesting, let’s say that Daisy, the first juice cafe’s owner, has had zero background in business. She’s been a teacher her whole life and doesn’t know about running a business. Ellen, the second juice cafe’s owner, has a lot of business experience under her belt, having worked in a high-level management position at an auditing company.
Daisy spends a lot of her time being very intentional about going into business, despite having zero experience. She puts the effort into studying some basic business studies based off some research, books, and does her best to prepare herself. She is an avid juicer, someone who juices every single day, and she keeps in focus while she does every moment of her studying of business the passion she has to bring this to more people. This is her intention, and daily she reads and prepares for the launching of her cafe.
Ellen has never done juicing herself but has tried a couple other companies’ juices. She takes her time to research her competition, try different juices, and gather statistics and data on what people are buying, the market trends, seasonal trends, and more. She feels confident she knows what’s going on in the industry as she spends her time preparing for the launch of her business. She keeps in mind the money she will make from meeting the market demand as she studies something she has relatively low interest in. This is her intention, to create businesses to meet market demand.
As the two launch their businesses, Ellen is naturally attracting more clients, as she has taken the time to research what they’re wanting. She knows who to target, and what to sell to them. Daisy is attracting some clients, but mostly, it’s a large handful of her friends and family from the school she used to work at. Daisy, although does have clients, is not reaching the level of sales that Ellen has created.
Here is where I plot-twist and say, Daisy needs to implement greater strategy. Not that she would copy Ellen, but she requires to get into reality about making this business work, creating her vision of bringing juice to more people and begin to implement strategy. This is where “doing the work” on marketing makes a huge difference. While it is her intention to create a business that is based on her passion and eventually it will likely be successful as she holds her vision in mind, we have to look at her level of consciousness around what she is aware she could benefit from. Clearly, she’s done some work by studying business books. But how about hiring a PR strategist, or a marketing expert, or teaming up with a business savvy manager? It isn’t just a question of time, it’s a question of making that impact happen in a larger way. How many more people would benefit from Daisy’s sharing of her passion if she got into reality about what it really takes? Depending on her level of awareness and how big she is able to see her vision, her intention will manifest – but it could be much easier and much deeper with the right strategies, investment, and people involved.
Ellen can continue to build the business, even as it’s not her true passion, and her intention to meet market demand will manifest. However, something always feels like it’s missing inside of her. She’s spent so much time and energy doing something she doesn’t love. This is where I say, get into reality about creating your ideals: what are your ideals? She eventually could sell the business, but if she doesn’t do the Core Vision work on her ideals, she will continue to create businesses with that capital that don’t reflect her innermost joy the way Daisy’s would.
At the end of the day, like I’ve said, we’re looking for the experience of being alive. Integrating these different perspectives and creating a more whole experience that includes all aspects of what we came for by waking up to our true ideals and the intention to manifest them.
If you’re not in reality about your business and ideals, if you don’t have a clear plan of action and clear business vision, it’s time to do that.
With appreciation, love, and conscious words,