Marketing starts with your product. If what you sell isn’t good enough, if it ISN’T MAKING THE IMPACT YOU THOUGHT IT WOULD, BY ALL MEANS, DON’T PUT IT ON THE MARKET! A world where we are accountable Born in New York, 1837. Father of modern advertising and the first true full-time copywriter … [Read more...] about 5 Reasons to Perfect Your Product or Service First!
Making something that wasn't there, there. That's the name of the game, and it requires a certain amount of understanding abut energy as well as economics to fully appreciate and do in an innovative, life-enhancing and life-supporting way. Market Forces of Supply x Demand A business only … [Read more...] about Is My Unique Selling Proposition “Enough”?
My Change of Plans I originally had another post planned for today, however because of what was going on in Barcelona, I felt called to reorient and talk about increasing our own awareness when it comes to marketing. It’s not something at the level of what’s going on in Barcelona, but my intention … [Read more...] about Identify What You’re Leading with in Marketing
It’s time to acknowledge a simple but important truth of life. Your intentions always manifest. What your underlying motivations and reasons for doing something always come true. This explains why, even though at times it seems contrary to appearances, in the end, the “good guy always wins.” … [Read more...] about Getting into Reality About Creating your Ideals