Hello and Welcome to My About Page!
My Company Mission
My mission is to elevate the integrity and increase efficiency of the industry of business and how business is done, through helping businesses lead with their Core Vision in a professional way through my consulting and services.
My vision is to see companies, of all industries and sizes, creating strategically at highest the level of impact they are capable of creating through harnessing their Core Visions in all aspects of their business, from internal company culture to marketing outreach and consumer interactions.
Through our collaborative work, we increase the level of trust in the industry of business and the system of capitalism by allowing higher levels of transparency to come through, which creates ease for people to invest in products and services, and allows the impact companies intend to make to come through by implementing clear, strategic methods.
Hi there! My name is Catt. Thank you so much for being here and getting to know more about me! I’m truly excited and grateful to be a part of your experience.
A world of constant duality…
Growing up, I’ve always lived in a world of starkly contrasting duality. I was born in the US and I grew up in Taiwan, attending an American school while receiving a European education. I was always in the middle of the dualities and the search for one right way of doing things, never being able to come to a full conclusion because of the benefits (and darkness) I saw from each worldview.
My first year of university, I attended Oberlin College, a predominantly liberal school. Instead of finding the openmindedness I expected, I found a strong pushing against what was unwanted, and that didn’t feel right to me. The next year, I transferred to Claremont McKenna College (CMC), completing my Bachelor’s Degree in Philosophy, Politics, Economics (PPE) while living between Taipei, Los Angeles, and Milan.
I was always conflicted by each side of the story being incomplete, in all ways, both in the positive and negative aspects of each worldview.
This felt especially strong when I worked in business. Because of my passion for personal development and spiritual understanding, I ran a life coaching business with a lot of enthusiasm to create what was missing from my then corporate marketing job, only to find that the online business industry often lacked professionalism and strategy that was more likely to be present in the corporate world.
My Core Vision’s unfolding…
In my corporate experience, I inadvertently always found myself working in marketing and sales. Despite my steadfast intention to hate the field (because of my ideas about marketing and sales being about pushy convincing), I ended up falling strongly in love with marketing and sales. I found it was at the core of where we begin to communicate to our clients and customers what we’re about, and like a weapon that isn’t innately good or bad, it depends on how we choose to use it.
I realised the power of marketing and sales in our world, the power it has to influence people’s decision making when harnessed properly with integrity in intention.
A year after setting up my business, I was offered a management position in sales for a leading-edge tech start-up company in futuristic education in Taiwan. At this company, working at a high management level, I received powerful mentoring in the corporate entrepreneurial start-up world. In addition to having a powerful business mentor, I had another amazing business mentor in my personal life who was a high-level executive in one of the largest high-tech manufacturing companies in the world. I absorbed everything like the fastest-absorbing sponge you’ve ever seen, while evaluating what was going on.
I was regularly exposed to investor meetings, pitches to joint venture partners, and received a front-row seat to how it is all working at present time (oh and yes, I loved being a woman in the predominantly male world!).
I also discovered my innate ability to understand intentions and thus create powerful marketing materials that really spoke to the link between the intentions of a company and the intentions of consumers. It actually came as a gift in my ability to link the dualities – how to sell our products and services through being of service to our clients, and showing them that? I used this regularly in sales with powerful results, having customers telling me all the time – literally on a day to day basis – that it was because of the stories I shared that inspired them to buy our products and services.
After this experience, I decided that it was time to offer everything that I learned from these years of experiencing the duality, and what it really means for all of us.
Choice is what it means for all of us.
My Company’s Core Vision.
It was never about finding one right way to live. What it boils down to now, today, in this day and age, is Choice.
What are you going to choose? Who are you going to be? What kind of business are you going to run?
It’s up to us to choose these things, not wait for some outside entity to demand and dictate it. It’s always been about choice. It will never be about someone telling us what we have to do to make it work. It will be about pure choice, pure creation. Statements about who we are.
It’s no longer a question of what drives more profit and success, although this will be the case. It’s a question of who do I choose to be, as a business, as a company, as an individual. It’s a question of what we value as success, and what we are putting out there, and valuing the intention behind what we create.
❧ You’re able to have streamlined, strategic marketing as a healer, coach, lightworker, etc. if you choose to invest in an expert assisting you in the creation of this.
❧ You’re able to have transparent, company-mission focused corporations if you choose to invest in a professional intuitive expert assisting you in getting this piece clear so you can direct all your company towards that conscious goal.
Experience and Credentials
❧ Undergraduate Studies: I received my bachelor’s degree in Philosophy, Politics, Economics (PPE) from Claremont McKenna College, a writing-intensive major, completing courses and writing academic papers in my major as well as literature, film studies, music, history, religion, sciences, Italian. During my undergrad career, I also attended Oberlin College and Università Cattolica del Sacro Cuore in Milan
❧ Publications: I regularly wrote for the Claremont Independent while attending Claremont McKenna College, and published a thesis for my degree in Food Politics
❧ Work: I worked as a Marketing Coordinator, Senior Sales Associate, and Director of Sales at corporate tech start-up companies both in the US and in Taiwan, speaking with hundreds of clients both in B2B and B2C situations, creating a lot of marketing and sales materials (written and oral). As a Marketer and Sales Director, I’ve easily done hundreds of ideal client interviews, along with the work I’ve done in this business. I have also worked in the F&B industry as a bartender-mixologist.
❧ Sports Coaching: I am currently the head coach of a high school varsity badminton team, we travel every year to Southeast Asian schools to compete. I implement mental coaching and life coaching into sports with great results.
❧ Language: I am multilingual, fluent in English, Mandarin Chinese, and Italian. I have completed courses in Italian up to the C1 level, and I have previously been fluent in Spanish, and also am conversant in Hokkien. This innate ability I have assists me in my marketing work by allowing me to speak the language of different clients and industries, from spiritual healing arts to robotics and tech education.
❧ Spirituality: There aren’t really credentials for spirituality, but I am very well-versed in intuition, spirituality, and personal development. I use mainly my intuition to assist people in extracting their Core Vision and Marketing Essence.
❧ You can read more about people’s experience working with me on my testimonials page (coming soon!)
A Thank You Note to You
Thank you for taking the time to read my about page and allow me to share my story with you. It truly is my greatest pleasure and desire to connect with more people through the sharing of stories that move us, and why I do the work that I do (sharing your stories powerfully!). I’m so pleased that you’ve discovered me and my story, and I invite you to continue exploring what you may be here for if you resonate with anything I’ve shared above. Thank you!
With deep appreciation,
Looking for More? Start Here!
I send heart-felt & grounded Marketing Tips and Inspirations to encourage you to lead with your Core Vision in my newsletters, so you can stay connected with the energy of the value of your business!
I also send special offers to my list with promotions related to my services that are exclusive to my list (delicious High-End Copywriting deals and various giveaways!)!
When you sign up, you also receive a free downloadable PDF Guide on Marketing and Ideal Client Work I’ve created just for you, Three Powerful Ways to Speak to Your Ideal Clients at Their Level (valued at $17). People are always asking me this, and it’s taken me years of on-the-field experience to uncover these methods, and it’s my gift to you, free, for joining us and this wonderful community of people leading business with Core Vision!